Ready Honda attains Level 2 Validation under Honda Canada’s EXCELL
(Exceeding Customer Expectation Levels for Life) Program. This tells both customers and staff that we are committed to improving the overall Sales and Service experience based on the Voice of the Customer.  The goal of this program is to get every customer to become a loyal Honda owner and advocate of our dealership and of Honda products.  The requirements for Level 2 validation are higher and more detailed than Level 1 and we attained it.

Ready finishes the year with a new all-time:

(a) Single month Dealership record for New Vehicle Deliveries with 228 out of 70 Dealers

(b) Finishes the month as #1 Honda Dealership in Ontario for New Vehicle Deliveries out of 70 Dealers

(b) Finishes the year as #2 Honda Dealership in Ontario for New Vehicle Deliveries out of 70 Dealers

(c) Finishes the year as #4 Honda Dealership in Canada for New Vehicle Deliveries out of 214 Dealers

 

 

 

Honda Canada announces the winners of it's Parts and Service Recognition Program for 2006.

Honda Canada has different levels of attainment : Bronze, Silver, Gold and Platinum.  Ready Honda has many Platinum Award Winners amongst it's Parts and Service Staff.  In addition to that, every year, Honda Canada recognizes the "Best of the Best".  All of the people listed below are Platinum Award Winners and more.

 

Ready Introduces "The Ready Honda Credit Card". 

It can be used to purchase anything at Ready Honda.  For example if your vehicle needs substantial unexpected repairs or you want to add extra accessories and you don't have the money or credit available on your current credit cards, this card can be used for this.  It can be applied for at No Charge, the approval comes in a few minutes and the credit approval decision is based on criteria that will not affect your current normal borrowing power.  When you purchase something using the Ready Honda Credit card, you can get 3 months with No Interest or Payments or you can structure the purchase into a loan to be paid back over 2 years. 

Ready Introduces "The Ready Honda Gift Card".

If you want to pre-pay for any of our products or services, now you can.  From an Oil Change to Accessories to a New or Used Vehicle. The Ready Honda Gift Card can be used in buying a gift for that special someone.
Ready's Used Vehicle Department finished 2007 #1 in Canada for Certified Used Hondas out of 109 Dealers on the program.  This is based on the period May-Dec/07, when the program was re-launched.

(2) We ranked #1 in Canada out of 109 Dealers on the Certified Used Hondas program with 209 Certified Used Hondas registered  for May-Dec/07  and we delivered 634 Used Hondas Retail Jan-Dec/07.

                              

Matthew Cecchi    Grand Master

Ready Honda wins 2007 Honda Plus (Extended Warranty) Business Manager  
Award in recognition of exceptional performance in Honda Plus Extended Owner Comfort. This is the 6th year in a row that Ready has won this award.
It has been awarded since 2002 and Ready has won it each year that it has been available to win. The award is based on attaining a minimum of 35%  of all customers purchasing Honda Plus out of of all new vehicle sales each year.

 
Ready achieves Technical Training Certification for 2008 from Honda Canada Inc.  We are 1 of 6 in the GTA and 12 in Ontario to attain this.

 Ready attains 2008 Certification under Honda Canada's EXCELL Program (Exceeding Customer Expection Levels for Life).

 

Official Opening of "Ready Honda Powerhouse" selling Honda: Motorcycles, ATV's, Power Equipment (Snowblowers, Lawnmowers, Generators, Water Pumps, Tillers, Trimmers), Marine (Outboard Motors 2-225HP and PWC's (Personal  Watercraft)) and Related Specialized Clothing and Accessories.

 

 

 

Alan Finlay: Fixed Operations Manager Category:
 was 1 of 3 in Ontario and 1 of 12 in Canada.

Don Spurrell: Service Manager Category:
was 1 of 9 in Ontario and 1 of 22 in Canada

Steve Statiris: Parts Manager Category:
 was 1 of 7 in Ontario and 1 of 21 in Canada

Bob Chamberlain: Service Advisor Category:
 was 1 of 12 in Ontario and 1 of 24 in Canada.

 

Bob Redinger - President and General Manager of Ready Honda

is given the 2009 Canadian Automobile Dealer Association Dealer Laureate Award in the category of Business Innovator. Here is some background about the award: Between 1972 and 2001, CADA and the provincial dealer associations presented the Dealer of Excellence Award to Canada’s finest dealers, first under the sponsorship of TIME Magazine and later in partnership with Maclean’s/L’actualité. The Dealer of Excellence award was generally regarded as Canada’s most prestigious and highly sought-after dealer award. Over the course of thirty years, change swept through the auto industry, with tremendous impact on the manner in which dealers operate. As a result, CADA recognized in 2002 that it was time to re-think its national dealer recognition program. The CADA Laureate is the result of three years of research and development by a special ad hoc committee charged with this task. The Laureate program has a broader scope than the previous Dealer of Excellence award. For the first time, CADA’s national dealer recognition program acknowledges the different ways in which dealers contribute to the industry and their communities – with Laureate titles to be bestowed for career achievements in Retail Operations, Business Innovation and Ambassadorship. The Laureate program also introduces a benchmark for the assessment of nominees – the new CADA Charter. Dealers honoured with the title of Laureate will be those deemed to epitomize the spirit of the Charter. The Laureate program was launched in September, 2005, as a partnership between CADA and Industrial Alliance Pacific Insurance and Financial Services Inc., the exclusive sponsor of the Laureate program. The role of IAP in the Laureate program is to champion dealer excellence and to enhance the visibility and appreciation of the contribution made by new car and truck dealers day in and day out in virtually every Canadian community. The mission of the Canadian Automobile Dealers Association is to deal with issues of a national nature which affect the well-being of new car and truck dealers in Canada. CADA is committed to action in the following areas: CADA also supports the activities and services of the following organizations and industry stakeholders: - CADA Charitable Foundation - Canadian Automotive Institute- CARS Council- Automotive press- International Automotive Hall of Fame- Government Relations|The development and modification of federal policies and legislation affecting new car and truck dealers.Industry Relations The protection of the interests of new car and truck dealers under the franchise system. Legal Providing legal assistance to new car and truck dealers with respect to industry relations issues. Member Services Providing ventures and services which will benefit new car and truck dealers, financially or otherwise. Public Relations Enhancing the image of the new car and truck dealer in Canada. CADA’s ad hoc program committee identified the benefits that the Laureate program should deliver to CADA, the provincial dealer associations and the winning dealers. For CADA, the Laureate program must: Enhance the credibility of automobile dealers with the Canadian consumer Recognize the best dealer-"Best of Breed" Profile & favour the image of CADA as the national dealer organization For provincial dealer associations, the Laureate program must: Recognize the best dealer-"Best of Breed" Enhance the relationship with suppliers, sponsors and other industry stakeholders Profile & favour the image of the provincial/regional association as a dealer organization For winning dealers, the Laureate program must: Enhance the dealer’s image with the consumer, the dealer’s manufacturer and the dealer’s peer group Be exclusive and prestigious in nature, with awards reserved for the select few Create a public relations and marketing impact in the dealer’s community The Laureate was crafted to become the highest honour a Canadian dealer can attain over the course of his or her career. This is the underlying theme of the program objectives that were established at the outset by the ad hoc committee. To reach the pinnacle in an industry crowded with award programs, the Laureate will distinguish itself via the rigour of the nomination and evaluation processes. Nomination Approximately 3,500 industry members will have the authority to nominate dealers for the Laureate award, including association member dealers, manufacturing company staff, supplier company staff and association executives. An independent 3rd party administrator will handle the nomination process in a confidential manner. Dealers will not be allowed to nominate themselves. Evaluation A three-phase process will be used to evaluate candidates: In phase one, a list of candidates will be compiled comprising the names put forward in the nomination process. The list will be culled using criteria established by a special industry committee. The purpose of phase one is to ensure that all dealers, regardless of the category of nomination, are first validated as excellent all-around dealers. Candidates who meet the criteria will be welcomed as official nominees for the Laureate title. In phase two, the official nominees will receive a personalized letter inviting them to visit the secure section of the Laureate website to accept nomination and complete a questionnaire specific to the category in which they have been nominated (Retailer, Innovator, Ambassador). The questionnaire will be based on the CADA Charter , which spells out the evaluation criteria used in the Laureate program while also serving as a guideline for all dealers who aspire to excellence. The dealer information captured via the questionnaires will be tabulated by an impartial 3rd-party administrator and the administrator will create a list of five finalists for each of the three categories. In phase three, the Richard Ivey School of Business, University of Western Ontario, will select one Laureate from each list of five finalists. Dealers can be nominated for the Laureate title in three categories: Retailer Laureate – for outstanding achievement within an individual dealership Innovator Laureate – for initiatives that significantly enhance performance or broaden the scope of business for new car and truck dealers Ambassador Laureate – for extraordinary service to the community and/or industry The special committee that created the Laureate program identified a need for an objective benchmark against which dealer performance can be evaluated as it relates to the category of nomination. Having such a benchmark would add rigour and consistency to the selection process while providing guidance for all association member dealers who strive for excellence. The CADA Charter fills this need. The CADA Charter comprises CADA’s Mission Statement, the national Dealer Code of Ethics and the Criteria for Dealer Excellence. It is the Dealer Code of Ethics and the Criteria for Dealer Excellence that reflect the criteria used in the Laureate selection process. Nominee questionnaires are formulated on the basis of these criteria and their accompanying Guide to the Criteria. The National Dealer Code of Ethics Laureates adhere to the highest standards and principles of ethical conduct. Laureates always conduct business with integrity, competence and accountability. The Criteria for Dealer Excellence Retail Operations – Retailer Laureates excel in all areas of dealership operations, achieving consistently excellent financial results. They are leaders in terms of market performance, franchise performance and customer service, and they utilize systems and processes to enhance operations. Business Innovation – Innovator Laureates implement initiatives that enhance dealership performance or expand the scope of the business in search of new sources of revenues. They are leaders in terms of organizational development, revenue growth, competitive positioning, efficiencies & responsiveness, and improvement & learning. Ambassadorship – Ambassador Laureates achieve exceptional results beyond the walls of the dealership. They are renowned for their service to the community and/or the retail auto industry. They excel in their industry, community and business relationships and they fulfill all social and environmental responsibilities. The Guide to the Criteria CADA has prepared detailed explanations and examples of outstanding performance for each of the Criteria for Dealer Excellence. These are listed in the Guide to the Criteria. Here is the guide: B u s i n e s s Innov a t i o n Development The dealer has a succession plan in place. Documented policies and procedures ensure consistency in operations without stifling creativity. Employees have input into performance objectives. Written job descriptions are consistent with day-to-day responsibilities. Staff are authorized to make decisions and are accountable for their results. The dealer can provide examples of employee development success stories. The dealer has been recognized by a 3rd-party for business leadership. Key suppliers are informed of the dealership's plans and objectives and are given the opportunity to comment and suggest improvements. Revenue Growth The dealer has implemented new initiatives that were conceived by staff. Repeat business and customer referrals are acknowledged and rewarded. The dealer measures customer retention in all areas of operations. The net worth of the business has risen steadily through its history. The dealer has developed new sources of revenue that have contributed to the growth of the business. Competitive Positioning The dealer has implemented initiatives that provide customers with greater accessibility to products and services. Facilities add value to the customer experience. The dealership has specific programs, products, services and features that differentiate it from the competition and provide a sustainable advantage in the marketplace. Customer loyalty is appreciated through special events, programs and other initiatives. Efficiencies and Responsiveness The dealership is a franchise leader in the fixed-first-time, on-time measurement. Customer follow-up procedures in fixed and variable operations are defined and documented; staff performance in this area impacts their compensation. The business is well-staffed to handle current sales and service volumes. The dealer can identify initiatives that have been implemented as a direct result of customer feedback. The dealership has pioneered systems and technology applications that delivered quantifiable benefits. Efficiencies have been achieved through the elimination of redundancies and obsolescence. Improvement and Learning The dealer is committed to sharing knowledge throughout the organization. The dealership promotes and facilitates employee learning through leaves of absence, paid training time, distance learning and other initiatives. Job-specific and personal development training is available to all staff during working hours. Managers are exposed to learning and information beyond the boundaries of their departments. The Dealer must
pledge to uphold the Code of Ethics:

The purpose of the Code of Ethics is to ensure member dealers adhere to the standards and principles of the Canadian Automobile Dealers Association and its provincial association partners. The publication of this Code will further serve to strengthen the relationship between dealers, their customers and the members of their communities. The role of the new car and truck dealer is to assist in meeting the motoring needs of customers in a knowledgeable and professional manner. With this position comes the responsibility to uphold and evolve the standards of the profession for the continuing benefit of customers, employees and business partners. A dealer’s success is rooted in integrity, competence and accountability. As a new car and truck dealer and association member I value my reputation within the community and industry. I subscribe to all association standards and principles and comply with all local, provincial and federal laws. On behalf of this dealership and our employees I pledge our...Integrity We will operate this business in accord with the highest standards of ethical conduct. We will treat each customer in an open, honest and equitable fashion. We will advertise products and services in an accurate and informative way. Competence We will present products and services clearly and factually. We will serve our customers in a knowledgeable and professional manner. We will uphold the brands we represent. Accountability We will put our promises in writing and stand behind them. We will resolve customer concerns promptly and courteously. We will stand behind our warranties. Individuals recognized as Laureates join an elite club of the industry’s finest dealers. In addition to receiving mementos of their tremendous achievement, Laureates are also invited to convene from time to time for member functions. Here are the winners from previous years: 2008 Ambassador Laureate Harry Mertin, Mertin Auto Group, Chilliwack, BC Innovator Laureate Patrick Priestner, AutoCanada Income Fund, Edmonton, AB Retailer Laureate Vaughn Wyant, Jubilee Ford Sales, Saskatoon, SK 2007 Ambassador Laureate Ross Ulmer, Ulmer Automotive Group, Lloydminster, AB  Innovator Laureate Brian Jessel, Brian Jessel BMW, Vancouver, BC  Retailer Laureate Izzie Manji, T&T Honda, Calgary, AB 2006 Ambassador Laureate Paul O’Regan, O’Regan’s Automotive Group, Halifax, NS  Innovator Laureate Kim Sorensen, Sorensen Pontiac Buick GMC, Medicine Hat, AB  Retailer Laureate Dave LaLonde, Don Valley North Lexus Toyota, Markham, ON  There were no awards given out between 2002 and 2005 In recognition of our past and as a bridge to the future, the national winners of CADA’s previous Dealer of Excellence Award have been recognized as the inaugural Laureates. They are: 2001 Harold Cunningham 1986 Ike Vickar 2000 Peter Norris 1985 Terry Yates 1999 Bill Matthews 1984 Doug MacDonald 1998 Jim Gauthier 1983 W.J. (Jack) Matthews 1997 Moray Keith 1982 Marcel Castonguay 1996 Henning Brasso 1981 Fern Turpin 1995 Myron MacKay 1980 Don M. Bumstead 1994 Don Folk 1979 Gerry Huber 1993 Pierre Léveillé 1978 Bryan Rowntree 1992 Dan Donnelly 1977 Lloyd Gilbart 1991 Larry Shaw 1976 R.J. MacDonald 1990 Lefty Hendrickson 1975 Grant Brown 1989 John Trudeau 1974 Maurice C. Carter 1988 Roger Gareau 1973 Merrill E. Wolfe 1987 Bill Casey 1972 Bill Hill